Being in the spotlight and influencing public debate is an essential part of every leader’s mission. The aim of the workshop is to prepare leaders for various kinds of public appearances, including press conferences, presentations, motivational speeches, casual talks, in front of different sorts of audiences (both corporate and general public). The main goal for participants of the workshop is to learn effective argumentation and rhetoric as a tool for building and developing corporate image through various channels such as social media, personal speeches, media relations, etc.

Each participant after completing the workshop will be able to:

• Consciously interpret and generate messages targeting various audiences
• Control the elements of self-presentation in selected situational contexts
• Identify the appropriate way to communicate business messages based on defined goals.
• Consciously develop rhetoric-argumentative skills

Moderator: Grzegorz Nawrocki